Featured Stories
iBrazy
A custom merchandise world created for Brazy’s 25th birthday trip.
- Scope
- Creative Direction · Concept Development · Merch Design
- Year
- 2026
The Brief
Brazy’s 25th birthday trip needed more than birthday merch. The brief was to create a visual concept that could make the trip feel like its own little era, personal to Brazy, cohesive across every piece and made for the girls wearing it.
The Idea
Inspired by the glossy, hyper-feminine energy of a summer pop-girl era, the concept reimagined Brazy’s birthday trip as a world of its own. Sunsets, palms, hibiscus flowers and high-gloss typography came together in a playful visual language built around Brazy herself.
The World
Three custom graphics carried the story across the trip: iBrazy, iWoke Up in iBrazy and If Found, Return to iBrazy. The designs moved across tanks, totes, fans and keychains, turning each piece into part of the same birthday world.
Outcome
A complete custom merchandise collection spanning tank tops, tote bags, fans and keychains, designed and produced as part of Brazy’s 25th birthday experience.
Credits
Ìtàn Ìtàn delivered the creative direction · concept development · merch design for iBrazy.
- Scope
- Creative Direction · Concept Development · Merch Design
- Studio
- Ìtàn Ìtàn Studio