Last Summer Outside

Context

What started as the name of a group trip became Last Summer Outside, a visual identity created to capture a summer in Mykonos. Inspired by the island, the graphic brings together hand-drawn references to sea, sun and Greek iconography in a loose, illustrated style, built around the phrase that became the name of the trip. The identity was carried across T-shirts, towels and fans, turning a group holiday into its own little world. Years later, the group chat still carries the name and the merch is still in rotation.

Credits

Ìtàn Ìtàn delivered the concept development · merchandise design for Last Summer Outside.

Scope

Concept Development · Merchandise Design

Studio

Ìtàn Ìtàn Studio