Featured Stories
ChuChu Churros
A playful, nostalgic identity for a churro bar made for celebrations.
- Scope
- Brand Identity · Creative Direction · Packaging
- Year
- 2025
The Brief
Chu Chu was created to bring something sweet to life's celebrations. The brief was to build a brand that could feel at home everywhere from birthdays to weddings, playful enough to bring joy, but considered enough to still feel premium.
The Idea
A little character with a lot of personality. At the centre of the identity is Chu Chu himself, a churro character designed to bring warmth, humour and personality to the brand. Paired with nostalgic stripes, expressive typography and a warm pastel palette, the identity takes cues from classic dessert stands and fairground treats, reimagined for modern celebrations.
The World
Chu Chu moves with the occasion. Running, dipping, lounging or celebrating, the character changes across packaging, menus, stickers, social and event moments, creating a visual system that stays recognisable without ever feeling static.
Outcome
A complete brand world spanning identity, character design, packaging, social and event applications, giving Chu Chu a playful and flexible system designed to grow with every celebration.
Credits
Ìtàn Ìtàn delivered the brand identity · creative direction · packaging for ChuChu Churros.
- Scope
- Brand Identity · Creative Direction · Packaging
- Studio
- Ìtàn Ìtàn Studio