Featured Stories
Club 53
Creating an identity for a new kind of Lagos night.
- Scope
- Brand Identity · Creative Direction · Visual System
- Year
- to be confirmed
The Brief
Club 53 is a Lagos nightlife experience built around good people, better music and a night worth remembering. The brief was to create an identity that felt youthful and energetic while retaining a sense of polish, avoiding the predictable visual codes of luxury nightlife.
The Idea
A symbol made for the night. Taking its cue from the playing-card club, the identity centres on a bold, recognisable 53 and club symbol, designed to work just as well stamped onto a cup as it does across a poster, pendant or social feed.
The World
The identity was built to move. From social and event collateral to cups, merchandise and physical details, the visual system gives Club 53 a language that can shift across every edition without losing its character.
Outcome
A complete visual identity built to carry Club 53 from screen to the night itself, including the core identity system, social direction, event collateral and branded merchandise. The result is a flexible brand world that can evolve with each edition while remaining unmistakably Club 53.
Credits
Ìtàn Ìtàn delivered the brand identity · creative direction · visual system for Club 53.
- Scope
- Brand Identity · Creative Direction · Visual System
- Studio
- Ìtàn Ìtàn Studio