Featured Stories
Sauce
A playful visual identity and can design for a canned cocktail brand.
- Scope
- Logo Design · Visual Identity · Packaging Design
- Year
- 2025
The Brief
SAUCE is a canned cocktail brand built around premium drinks without the formality. The brief was to create an identity and packaging system that felt elevated but never too serious, distinctive enough to stand out, while flexible enough to give every flavour its own personality.
The Idea
The identity plays with the meaning of sauce itself — something liquid, something with flavour, and something you either have or you don't. A playful logo, bold typography and a colour-led system give each cocktail its own character while keeping the range unmistakably SAUCE.
The World
Each flavour lives in its own colour world, with expressive names and packaging details turning the range into something designed to be recognised, collected and picked by personality. Beyond the can, the identity extends across packaging and physical brand moments, bringing a little SAUCE wherever the drink goes.
Outcome
A complete identity and packaging system designed to grow with the brand, from the core SAUCE logo and individual flavour identities to cans and secondary packaging. A system that's premium enough for the shelf and playful enough for the night.
Credits
Ìtàn Ìtàn delivered the logo design · visual identity · packaging design for Sauce.
- Scope
- Logo Design · Visual Identity · Packaging Design
- Studio
- Ìtàn Ìtàn Studio