Featured Stories
Dine At Night
Building a visual world for Lagos' night food market.
- Scope
- Creative Direction · Brand World · Campaigns · Experience
- Year
- Ongoing
The Brief
Dine At Night brings food, music and people together after dark. As one of four co-founders and Creative Director, Tami leads the creative vision, shaping how the brand looks, feels and shows up across every touchpoint. The brief: build a world people could recognise before they arrived and remember after the night was over.
The Idea
Build the night before people step into it. Dine At Night sits somewhere between a food market, a night out and a cultural experience. The visual world was built to do the same, playful, energetic and distinctly Lagos, evolving with each edition while remaining unmistakably Dine At Night.
The World
From campaign posters and social content to vendor stalls, menus, merchandise and digital, the identity moves from screen to real life. Each touchpoint adds another layer to the same story.
Outcome
The first edition welcomed 900+ guests, with vendors selling out across the night. Since then, Dine At Night has continued to grow through sold-out pop-ups, partnerships and new editions. The story continues.
Credits
Ìtàn Ìtàn delivered the creative direction · brand world · campaigns · experience for Dine At Night.
- Scope
- Creative Direction · Brand World · Campaigns · Experience
- Studio
- Ìtàn Ìtàn Studio