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Dine At Night

Building a visual world for Lagos' night food market.

Scope
Brand Identity · Creative Direction · Experience
Year
to be confirmed

The Brief

Dine At Night was created as a night food market bringing food, music, community and culture into one shared experience in Lagos. The brand needed to feel energetic enough for the night itself while remaining clear and recognisable across vendors, partners, social content and physical event touchpoints.

The Idea

The identity was approached as more than an event logo. The aim was to create a flexible visual world that could hold food, nightlife, community and collaboration together — and still feel unmistakably Dine At Night wherever it appeared.

What the story will show

  1. 01Logo and identity system
  2. 02Typography, colour and graphic devices
  3. 03Event posters / key visual
  4. 04Social content and rollout
  5. 05Vendor integration
  6. 06Sponsor / partner integration
  7. 07Signage, menus, wristbands, stage / environment
  8. 08Event photography — the identity in use
  9. 09Evolution across editions
  10. 10Verified results (only if approved)

frames to be filled from the studio's asset set

Credits

Ìtàn Ìtàn built the brand identity, led the creative direction and shaped the experience for Dine At Night.

Scope
Brand Identity · Creative Direction · Experience
Studio
Ìtàn Ìtàn Studio